You might have a solution that could help hundreds, if not thousands of people – but how do you actually reach the specific audience?

SEO is a great way to gain exposure for your SaaS business, but do you know what’s the best thing about it?

It’s the ability to target a very specific audience and acquire it for free. We know it might sound like something that’s good to be true.

Therefore, down below, you will find out exactly what it takes to rank your site in Google and gain exposure to potential leads who could benefit from your software.

On-Page SEO is Important

Before you even try to rank for that keyword gem you found using a keyword research tool – you should ensure that your site is fully optimized for search engines.

There are things that you can’t change – such as your domain’s age or authority. But there are many technical factors you can work on to improve your site’s performance.

Other than ensuring your site is loading quickly, it’s secured with an SSL certificate, and it’s mobile-friendly – you should also technically optimize your site to help search engines crawl it easily.

On the technical side of on-page optimization, you should work on things such as:

  • Robots.txt file for your site
  • Canonical link elements
  • Redirects

SearchEngineJournal is a great source to find a full list with step-by-step instructions for every technical term.

But Content is King

How many times did you hear someone say that content is king? What does that even mean?

If you don’t know much about the way Google’s Algorithm works – ¬†you should know that content is one of the most valuable, if not the most valuable factors when determining how well should a site rank.

It’s also one of the factors that sites can’t fake. Sites with relevant, valuable content that publish it on a regular basis might seem easy to do – but there’s no shortcut to achieving it.

Being able to work on both quality and quantity is important. However, you shouldn’t forget that every content needs to be optimized which includes:

  • Proper use of headings
  • Appropriate meta description
  • Improved readability
  • Use of quality multimedia

Backlinko has a great content optimization checklist that will guide you through the most important aspects of producing & optimizing content.

Rich Snippet Wins the Game

Did you notice the little popup box after you search for something using Google? The one that is placed before the results?

That’s a rich snippet and even though it’s a fairly new thing that only 12% of results have snippets – you can still optimize your posts for it.

All you have to do is spend a bit more time doing keyword research, rank on the first page for the keyword, and ensure your content page is properly structured.

Even though rich snippets are still considered rare – they already provide incredible results for pages who reach the snippet.

Give Voice SEO a Try

Voice SEO is one of the most underestimated aspects of SEO, yet it’s highly increasing. Did you know that more than 40% of adults perform voice research?

With voice assistants being available on almost any smart device – half of the queries will be voice searches by the end of 2020.

And the best thing is that you don’t have to do any exceptional optimizing of your site.

All you have to do is follow the usual SEO procedures, try to rank for rich snippets, and also focus on questions that are commonly asked within your niche.

Conclusion

What is your main source of traffic? Did you ever consider taking advantage of SEO?

You don’t need to go out and spend thousands of dollars on hiring an SEO agency. Most of the basic on-page SEO is fairly easy to do.

All you have to do is ensure that your site is running efficiently and that you work on your content strategy. Putting yourself in the visitor’s shoes is the best way to make changes that will help your leads but also help you acquire new leads.

What do you think is the most challenging aspect of SEO?

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