The Internet removes the personal contact, and the sad thing is that it’s how it is, and if you’re thinking that there’s nothing you can do about it – you’re wrong.
There is a number of things you can do to make sure you bring trust and reliability to your online relationship whether it’s with people or clients.
Many eCommerce stores are struggling with increasing their conversion rate. I see many of them overlooking the actual problem and going for different alternatives that might not be the actual solutions.
Increasing the conversion rate without having to increase traffic is definitely a dream of many eCommerce and online service providers. But do you know what does it take to actually achieve it?
It’s all about working with the existing traffic and one key thing that many people overlook. Grab a cup of coffee and dig deep into the article to find out what is that one key thing most people miss.
The first thought people have when they don’t see the number of conversions they’d expect is that something is missing. Even though that’s not necessarily true and nothing is missing.
A lot of people start taking immediate actions and make changes thinking that’s the key to testing and resolving the issue. But actually, that’s simply overlooking the actual problems.
And you might be wondering what problems that could be? No, it’s not design, site speed, SEO, or any other factor.
Well, sometimes these problems might be the actual problems for someone. But for people who are looking to increase conversion rate without bringing extra traffic definitely, they don’t have these problems.
The one thing that’s definitely missing is probably personality and personalization. How trustable are you? What’s your first impression on the customers? How personal are you in the emails? (Are you even doing emails?).
It’s all about offering the customers and clients exactly what they’re looking for. Don’t overwhelm them, yet make their stay on your site as comfortable and easy, making yourself very reliable, and trustable by showing a great side of your brands’ personality.
While it can be tricky to stand out in a digital world, there are some clever things you could do to stand out and make yourself different. Personality matters since there’s no human contact.
Trust the Data
Now when you know that you don’t need to make a number of changes, yet you need to take your existing traffic seriously and provide as much as you can – you have to work with the data.
Data is really helpful because it gives an angle of your existing traffic which you can later use to offer personalized content or exactly what most of your traffic is looking for.
Personalized website experience is important, and unless you know every customer that comes to your site (and you probably don’t), you need to use data as your lead.
Data can tell you anything from how often are your customers buying, what’s going well, what is their AOV, what campaigns are working, what’s not working so well, and a bunch of other useful stuff.
Therefore, embrace data and learn how to use it in order to personalize your store to improve it and be able to give your customers exactly what they’re looking for while out-beating the competition.
Personalisation and Optimisation
There are many ways to achieve so, but here are the best ones you could use to increase the conversion rate from traffic you’re already getting.
Personalised Website Experience
Creating a personalized website experience plays a key role. It won’t only make you stand out, but it will help the users have their purchase history, and it will make you look like a more trustable source.
Providing personalized experience to shoppers also has some hidden benefits such as improving customer relationship and being able to sell them exactly what they’re looking for.
Provide Answers to Customers
On the other hand, it’s important that customers get answers quickly. Shopping online is meant to be convenient, so don’t make it any other way. Make sure that your store is easy to navigate and that your customers aren’t wasting their time traveling through your store full of products.
Another tip would be to let your customers ask questions. FAQ won’t always be able to solve all problems and questions. But make sure you don’t only add a business phone. People nowadays like to communicate through messages, and that’s something you should offer, in case you aren’t offering already.
User-generated content is another good way to go. If you’re trying to build trust and reputation for your store, there’s no better way to achieve it.
People who shop online are most likely looking for reviews and feedback from other people, and will always trust other customers first than trusting a store. That’s just the way online shopping works.
Optimising the way you display your content is as important as giving the ability to customers to post their own content related to your store/brand. You can even create your own reviews and rating system which potential customers will see once they browse through products. It’s definitely something that will increase your conversion rate.
Throughout your sales funnel, a check-out page is the most crucial element. Simply think of it as a page that will determine whether or not will you close the sale.
Something goes wrong on your check-out page and users might back out at the last moment. But at the same time, the check-out page is probably the number one reason for high cart abandonment rate.
For example, people don’t like to see extra high costs at the end of their shopping experience. Instead, display the extra costs right on time, even before the customers add the items to their cart.
The check-out page might even be the biggest problem that is preventing you from increasing your conversion rate, and that’s why you should take everything seriously from the first to the last page of your store.
In 2018, it’s important to think forward and to think about your customers. Prioritize your customer’s experience and make sure you anticipate their needs and expectations.
Set yourself in a mind of a customer. Think about the things that your customers are looking for, and what makes them purchase something.
Such mindset and personalization will help you to make the adjustments and changes that will eventually lead to an increase in conversion rate without increasing your traffic at all. Just like the Kissmetrics Blog has stated in their post.
It’s important to do the most you can with the things you have. So what would you like to have more: a store that is personalized to customer’s experience with less traffic or a store full of traffic that isn’t optimized for them?